Twitter Marketing Mistakes to Avoid

November 20, 2014

300x145ximage3-300x145.jpg.pagespeed.ic.8GE31N84JJIt does not matter if you have been using Twitter as a marketing tool for many years or have yet to create an account, this can be a powerful part of your social strategy. While some companies have achieved great success with their Twitter marketing strategy, others continually come up short. If you want to make the most of your time on this social media service, here are three mistakes to avoid at all costs:

1. On again off again tweeting. If you have plans to use Twitter to garner new business, you should go “all in.” This doesn’t mean you have to tweet all day long, seven days a week. What it does mean is that you should make a solid effort to keep your account updated on a regular basis. When you stick with your strategy it will begin to pay off. Soon enough your number of followers will increase and your brand will begin to strengthen.

2. Promote your content, but don’t spam others. There is a big difference between promoting a tweet and crossing the line into the world of spam. Walk this line carefully, as you don’t want your followers to see you as nothing more than a spammer. If you earn this reputation you will face an uphill battle moving forward. Note: direct messages, when used appropriately, can be quite effective. At the same time, you should avoid this feature to spam others.

3. Neglecting to use hashtags. There are times when a hashtag is not necessary, but you should almost always be able to work at least one of these into your tweet. It may not happen often, but if a hashtag goes viral you could see a big response on your Twitter page and subsequent traffic to your website. These are the types of Twitter mistakes that can sink your marketing strategy before it ever has the chance to succeed. Fortunately, it is easy to avoid these mistakes if you make an effort to do things the right way. Ask yourself this question: are you happy with the results you have achieved on Twitter to this point?

If the answer is no and you have been putting a lot of time and effort into this part of your marketing plan, it is time for a change. You may soon realize that one or more of the mistakes above has been holding you down.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


3 Top Tips for Marketing to Millennials

November 20, 2014

300x300xtuit-300x300.jpg.pagespeed.ic.jQow44HuBUWhen it comes to marketing your company, product or service, there is nothing more important than knowing your audience.

A growing number of companies have come to realize the benefits of marketing to Millennials, which is the group of people born between 1980 and 2000.

While there is a lot that goes into developing a marketing strategy focused on Millennials, it can be the difference between success and failure. After all, this generation is the largest by number at roughly 79 million people.

If your Millennial marketing strategy needs some work, here are three tips to implement:

1. Rely heavily on social media. According to a recent survey by SDL, the best way to reach Millennials is via social media.

Even though this generation will continue to use search engines to identify information, from news to product reviews, social media is top dog when it comes to content discovery. This generation gets more information from Twitter, Facebook, and other social media services than search engines.

2. Go mobile. A strong mobile strategy gives you a greater chance of connecting with Millennials. Consider these two passages from the SDL study:

“Smartphones dominate and Millennials check them 43 times per day.”

“On average, 19 out of 20 Millennials own a smartphone.”

There may never come a day when everybody is using a smartphone or tablet as opposed to a computer, however, this is extremely common among this generation.

If you don’t have a mobile strategy, driven by a mobile friendly website, you are going to fall short of the competition.

3. User generated content is king. MarketingProfs noted a SocialChorus survey saying that 91 percent of Millennials “trust their friends for product recommendations.” This is a huge opportunity for companies to market to Millennials. Those who encourage customers to share reviews and information, especially on social media, can take advantage of the power of used generated content.

There is a big difference between marketing to Millennials and other generations, such as Baby Boomers. If you want to make the most of your Millennial marketing strategy, the three tips above should put you on the right path without delay.

When you rely on social media, focus on your mobile strategy, and harness the power of user generated content, you will soon find that your plan for marketing to Millennials is paying off. At that point, you can fine tune your approach to achieve even greater results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


LinkedIn Ads: Supplement your Organic Strategy

November 13, 2014

LinkedIn-Logo-300x199You don’t have to spend a single cent to take advantage of the power of LinkedIn. You can use the biggest networking site in the world, free of cost, to connect with others as a means of boosting your business.

Once you have a solid organic strategy in place, it is time to consider another strategy: LinkedIn Ads.

With this feature of LinkedIn, you can get your company in front of a large number of people. Even better is the fact that there are two ways to control the cost of your campaigns:

  • Pay-per-click. In short, you can specify the maximum amount you are willing to pay for each click on your ad. Along with this, you will set a daily budget to ensure that you don’t overspend.
  • CPM. With this option, you set a cost for each 1,000 times your ad is served. This has nothing to do with how many clicks the ad receives. For those who care more about how many impressions their ad gets, as opposed to clicks, this is the way to go.

Can you Afford it?

LinkedIn has done an excellent job making its ad platform affordable for most companies. Here are a few things you need to know:

  • The minimum daily budget is $10
  • The minimum cost per click is $2
  • The minimum CPM is $2 per 1,000 impressions

With numbers like those, it is easy to see that you can get started with LinkedIn Ads without breaking the bank.

Why use LinkedIn Ads?

Before you get started, this is the one question you need to answer. Here are a few reasons to give LinkedIn Ads a try:

  • Ability to promote your company solely to business professionals
  • Low startup cost
  • CPC and CPM options, ensuring that you get the most bang for your buck
  • Well placed ads, improving the chance of it being seen and/or clicked on
  • Easy to use system, which is a big plus for those who are new to online advertising

If you have long used LinkedIn to connect with others and grow your business, it may be time to take your approach to the next level. You know how to win with an organic strategy, now it is time to do the same by purchasing ads.

Many companies have had great success with LinkedIn Ads, and a small experiment will give you a better idea of if you can join them in the near future.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


How to Achieve Success with your Facebook Marketing Campaign

October 29, 2014

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Even with a robust social media marketing strategy that has churned out results in the past, there are steps you can take to achieve even greater success in the future. How does that sound to you? Rather than focus all your time and attention on what you are doing, take a moment to scout the competition. What do you see? What don’t you see? Soon enough, you will realize that you are not the only company in your space using social media. You will also realize that you can make tweaks here and there for the better.

Track your Competition

Often This is not to say you should spend more time watching your competition than working on your own social media marketing strategy. What it does mean is that you should  know what they are doing, at all times, to ensure that you aren’t getting passed by in any way.

Compare and Contrast

What is your competition doing that you are not? Is there anything that you are doing better? When you compare and contrast your social media marketing strategy to that of the competition, it becomes easier to see what you should continue to do as well as what types of changes need to be made in the future.

Follow the Leader

There is nothing more important than bringing a unique viewpoint to your audience through social media. At the same time, if there is something that is working for your competition you should consider implementing a similar strategy. You don’t have to take their exact approach, but you should look into how you can get in on the action.

Dig Deeper

There is more to judging your competition’s social media marketing strategy than looking at their profiles on Twitter and Facebook. You should dig deeper. How many “retweets” and “likes” are they receiving? Is this more or less than your company? The more you dig the more stats you will find. And the more stats you find the easier it becomes to understand your competition’s strategy. From there, changes will come naturally. With the right social media marketing strategy driving your company, you should be able to better connect with your audience while generating new business. If you find yourself falling behind in this area or failing to produce the results you are hoping for, don’t overlook the benefits of keeping tabs on your competition. This may open your eyes to new opportunities.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com

 


Top 5 Ways to Improve your Content Marketing Strategy

October 22, 2014

blog_smContent marketing is the “flavor of the month” and there is no reason to believe this is going to change anytime soon. There are a few changes you can make if you have yet to experience high level results from your content marketing strategy.

Here are five ideas to consider:

1. Use infographics. When you think of content don’t focus solely on text. The use of infographics allows you to combine text with images, attracting a larger audience. Best yet, these posts have a much better chance of going viral.

2. Take a unique stance. If you continue to rehash the same content as your competitors, you cannot expect to make much progress. Say something unique. Say something that is going to get people talking.

3. Take note of what is and is not working. With a corporate blog, for example, you should track how much traffic each post generates. Along with this, focus on how long people are staying on the page, where they are coming from, and of course, how many visitors are converting into customers. Once you know what is working, you can adjust your approach accordingly to take full advantage.

4. Enlist the help of others. Although you may feel compelled to create all the content, don’t be shy about handing this task over to somebody else within your organization or a freelance writer. By doing so, you can add a fresh voice (or voices) to your content. This can go a long way in keeping things unique, which attracts a larger audience.

5. Focus on quality over quantity. Don’t get caught up in thinking you have to produce a particular amount of content every week. Instead, focus your time and energy on creating high quality content that has the best chance of converting. Your readers want to learn something from you, even if it only means you are providing them with content once a week. With these five tips guiding you, it will not be long before you see major improvements within your content marketing strategy. If you are going to spend time on this part of your business, you might as well do things the right way.

The more you experiment the more you will learn. And the more you learn the better chance you have of generating the best results possible. Content marketing is the “in thing” and you need to get in on the action.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


LinkedIn: More than a Networking Service

October 17, 2014

LinkedIn-Logo-300x199Many people look at LinkedIn and see one thing and one thing only: the ability to connect and network with other business professionals. While this may be the primary use of the service, you can get a lot more from it if you know what you are doing.

Here are three other ways to use LinkedIn as a business professional: 1. To prospect for clients. There is a big difference between networking and prospecting. With prospecting, you are taking the networking step to the next level. Once you make a connection, you can then reach out to your target audience to explain what you can do for them. LinkedIn offers many ways to connect with potential clients, including both groups and advertising. The more you experiment with LinkedIn for prospecting the more you will realize that new business is at your fingertips.

2. To showcase your company. Are you running out of ideas for building your brand? If so, take the time to focus on everything that LinkedIn has to offer. Regardless of company size or industry, it will not take long for you to realize that it can be good for your brand. Do you have a company page setup? Are you posting updates on a regular basis? Are you participating in group discussions? If you aren’t involved in these ways, you are making a big mistake. The opportunity to showcase your company is very real. Don’t let this pass you by.

3. For research purposes. Do you want to learn more about a particular company? Are you attempting to research the work history of a key client or prospect? Regardless of what type of research you need to conduct, if it is professionally driven you may be surprised at how much data you can dig up via LinkedIn. For many, LinkedIn starts out as nothing more than a way to connect with people in their professional life. Before you stop short, make sure you realize what else this service can do for you. From prospecting to building your brand to research, the opportunities are nearly endless. You have to think outside the box if you truly want to harness the power of LinkedIn. This is the number one professional networking site in the world for many reasons. If you have yet to experiment with the many features of LinkedIn, expanding past networking, now is the time to do so. 

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


How to Tweak your Social Strategy Based on your Competition

October 6, 2014

Even with a robust social media marketing strategy that has churned out results in the past, there are steps you can take to achieve even greater success in the future. How does that sound to you? Rather than focus all your time and attention on what you are doing, take a moment to scout the competition. What do you see? What don’t you see? Soon enough, you will realize that you are not the only company in your space using social media. You will also realize that you can make tweaks here and there for the better.

Track your Competition

Often This is not to say you should spend more time watching your competition than working on your own social media marketing strategy. What it does mean is that you should  know what they are doing, at all times, to ensure that you aren’t getting passed by in any way.

Compare and Contrast

What is your competition doing that you are not? Is there anything that you are doing better? When you compare and contrast your social media marketing strategy to that of the competition, it becomes easier to see what you should continue to do as well as what types of changes need to be made in the future.

Follow the Leader

There is nothing more important than bringing a unique viewpoint to your audience through social media. At the same time, if there is something that is working for your competition you should consider implementing a similar strategy. You don’t have to take their exact approach, but you should look into how you can get in on the action.

Dig Deeper

There is more to judging your competition’s social media marketing strategy than looking at their profiles on Twitter and Facebook. You should dig deeper. How many “retweets” and “likes” are they receiving? Is this more or less than your company? The more you dig the more stats you will find. And the more stats you find the easier it becomes to understand your competition’s strategy. From there, changes will come naturally. With the right social media marketing strategy driving your company, you should be able to better connect with your audience while generating new business. If you find yourself falling behind in this area or failing to produce the results you are hoping for, don’t overlook the benefits of keeping tabs on your competition. This may open your eyes to new opportunities.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


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