How to Find Prospects Using Twitter

August 27, 2014

As a business owner, you have probably come to realize that using social media is one of the best ways to generate interest and land new clients. At the same time, you likely fit into one of two groups:

  • Those who actively use social media for prospecting
  • Those who passively use social media, hoping that people come to them (as opposed to actively searching)

If you are truly interested in finding prospects via social media, you better find yourself fitting into the first group. You want to be as active as possible, reaching out to prospects in hopes of striking up a conversation.

Set your Sights on the Target

Before you do anything, you need to have a clear idea of which types of people/companies fit your target market. This allows you to cut through the clutter, focusing your time and efforts on those who may actually turn into a customer at some point in the near future.

For a better idea of just how simple this can be, let’s take a look at prospecting via Twitter. If you are ready to use this popular social media service to your advantage, here are three simple steps for getting started:

1. Write down three to five keywords that pertain to your business. A web designer, for example, may write the following:

  • Web design
  • Hire web designer
  • Web design projects
  • Looking for web designer

2. Once you have your list of keywords, it is time to visit the Twitter search page. At that point, plug in your keywords and search one at a time. You may be surprised to find that there are many people searching for somebody in your field.

3. Reach out. If you decide that a person is a true lead, it is time to strike up a conversation and see where it goes. Some people will answer. Some people will ignore you. This is all part of social media prospecting. As long as you remain persistent, continually attempting to connect with others, it will not be long before you haul in your first client.

Note: this is a brief introduction on how to use Twitter for prospecting. You will need to adjust your approach when using Facebook, LinkedIn, and other social media services.

Now that you know how to find prospects via social media, you can be more productive each and every time you use one of these sites.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


Top 5 Reasons to Use Infographic Marketing

August 20, 2014

Does your marketing plan need a shot in the arm? Are you tired of doing the “same old, same old” with hopes that you achieve the desired results? Even if your current marketing plan is working, it makes sense to consider other options. Have you given infographics a second look? With an infographic, you are taking data and presenting it to your audience in a visual manner. Not only does this allow you to get your point across, but you are able to do so in a more attractive manner. Here are five of the top reasons to use infographic marketing:

1. Attracts more attention while also keeping people on your site longer. Since an infographic is more “visual” than plain text, you can be rest assured that visitors to your site will pay attention, while also sticking around for a longer period of time. 2. The potential to go viral. Is there anything better than the thought of your infographic going viral? If this happens, it will drive a lot of traffic back to your site. On top of this, the inbound links can do wonders in terms of your search engine rankings.

3. A great addition to your social media strategy. There is nothing wrong with sharing basic blog posts via social media, but there is something special about sharing an infographic. This type of content has a much better chance of attracting a large number of eyes.

4. People love them. Think about this from your own perspective: do you get excited when you come across an interesting infographic? Be honest. Like most, the answer is probably yes.

5. Fun and exciting to create. Traditional content is a must, but there could come a time when the thought of writing another piece puts you in a bad mood. Why not mix things up by creating an infographic? This can bring a lot of fun and excitement to your marketing strategy. Even if you don’t have the time and/or skills to create one of these on your own, you can hire somebody to do the work for you. In the end, the excitement remains. These are five of the best reasons to take a strong look at infographic marketing. If you have yet to experiment with this, there is no better time than now to get started. It may be a change to your current approach, but it is one that can generate big time results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +LinkedInTwitter, and thecogoblog.com


Don’t Just Use Twitter for Business, Target the Right Audience

August 12, 2014

When it comes to powerful social media services that can boost your business, including sales and profit, there is no better option than Twitter. While there is nothing wrong with spending time on Facebook and LinkedIn as well (among others), many business owners and marketing professionals put a lot of time, money, and resources into this platform. There are people who are using Twitter for business. And then there are people who are successfully using Twitter for business. Which group do you fit into? If you neglect to target the right audience, you may find that your time on Twitter is falling on deaf ears. Is that a risk you are willing to take? Targeting Tips for Business Pros As you get started with Twitter, you want nothing more than to get your feet wet. Over time, however, it is important that you switch your focus and begin to target the right audience. Here are three tips for doing so:

1. Use the search function. This is one of the best ways to find your target audience, as it gives you the chance to pinpoint people and companies in the same industry as you. Best yet, it only takes a couple seconds to get started.

2. Assess your competition. Who is your competition following? Who are their followers? If you answer these two questions, you will soon have a better idea of where to start. Not only does this allow you to target an interested audience, but it gives you insight into what your competitors are doing, which will allow you to tweak your approach to achieve greater results.

3. Search local. When searching for a particular keyword, such as pizza joints, you have the option to do so “everywhere” or “near you.” For those who want to target a local audience, this is one of the best ways to narrow your options. Why market your brand to those outside of your target area? This can be a waste of both time and money. Using Twitter for business continues to grow in popularity, with more and more companies coming to realize that it provides a variety of benefits. Your first thought may be to jump in headfirst, tweeting as much as you can and connecting with anybody possible.While this is a good start for most, don’t wait too long before you narrow your focus and begin to target the appropriate audience.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +LinkedInTwitter, and thecogoblog.com


How to Best Respond to a LinkedIn Business Inquiry

July 16, 2014

There are many reasons to use LinkedIn, including the fact that this is a great way to drum up new business. Even though this may not be your primary objective, over time you will find that people are connecting with you in hopes of forming some type of business relationship. In the event that somebody reaches out to discuss a business opportunity.

there are five steps you should take when it comes time to respond:
1. Make sure the person and opportunity is legit. Just the same as any online service, there are spammers and scammers who will reach out to anybody and everybody in an attempt to make money. Don¹t be duped!

2. Do some research into the person¹s background. Since you received the message on LinkedIn, this is a great place to start. What is their current position? Where are they located? Which companies have they worked for in the past? From there, you can do a quick Google search to see what else you can find.

3. Answer any questions that were asked of you. This is when you will dive into the opportunity that has been presented, letting the person know if you are interested or not. Tip: while answering questions, don’t be afraid to interject your own ideas, explaining why you are the right person for the opportunity. Despite the fact that the other party reached out to you, there is nothing wrong with selling yourself.

4. Be quick and to the point. LinkedIn is not a place to hold a long conversation. You should be as quick and concise as possible, sharing the necessary information and providing the person with everything they asked of you. If you drag on too long, you take the risk of your note not being read in its entirety.

5. Setup the next action. At the end of your response, suggest the next action, such as a time for a phone call or face to face meeting. If you are truly interested in the opportunity, no matter what it may be, you need to take the initiative in setting up a time for you to take discussions to the next level. Every LinkedIn business inquiry is unique, however, you can take these five steps to ensure that you are on the right path.

As the biggest professional networking site in the world, the more time you spend on LinkedIn the better chance there is that somebody will eventually reach out to discuss a business opportunity.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +LinkedInTwitter, and thecogoblog.com


July 1, 2014

There is a lot that goes into creating an effective online marketing strategy. While the use of video may sound intimidating, once you are on the right track this can be a fun way to generate new business and connect with your target audience.

With the average internet user watching videos on a daily basis, it only makes sense to add video to your online marketing strategy. If you don’t, you are missing out on a great opportunity to share information with the world.

The way you use video depends on many factors, including your company size, industry, budget, and availability of time.

Here are three ways to add the use of video to your online marketing strategy:

1. Demonstrate your product or service. Did you recently roll out a new product? Are you hoping to educate your audience on a particular service offered by your company? While there is nothing wrong with adding the appropriate text to your website, don’t overlook the power of video. When you bring your “how-to tutorials” to life, you may be surprised at how responsive your audience becomes.

2. A big hello from your staff. By showing the faces behind your company, customers and prospects will feel much better about doing business with you.

Give everybody the chance to get in front of the camera, introduce him or herself, and show the world what they bring to the company. Not only is this a great addition to your online marketing strategy, but it is something fun for employees.

3. Customer testimonials. A prospect is more likely to become a customer after hearing how great your company really is. Have you taken the time to reach out to satisfied customers, asking them to record a testimonial?

Don’t Shy Away

Many people shy away from the use of video in their online marketing strategy because they don’t know where to start. Even if you only have the use of a basic webcam, you can shoot video that can be shared with your audience. As you grow, you can purchase or rent more advanced equipment, ensuring that your videos are of the highest quality possible.

For many companies, the use of video is a big part of their online marketing strategy. Now that you know more about how to get started, the time for doing so is now. After your first video you will look back and wonder what took you so long.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +LinkedInTwitter, and thecogoblog.com

5 Tips for Marketing your Business on Pinterest

June 5, 2014

How do you feel about your current social media marketing plan? Like many, you may focus most of your time on Twitter, Facebook, and LinkedIn. While these three services put you in position to drive a lot of traffic, there is another you may be overlooking: Pinterest.

Many people believe that Pinterest is only for professionals in some sort of “design” industry, however, nothing could be further from the truth. Regardless of the industry, there are ways you can use this social media service to your advantage.

Here are five tips for marketing your business on Pinterest:

1. Add a “pin it” button to your website. With this in place, visitors have the ability to pin any image they come across. If you don’t have this button in a prominent location, it becomes much more time intensive to add a pin, which will scare many people away.

2. Don’t go nuts. As tempting as it may be to load up your feed with “pins,” you don’t want to go overboard. Doing so will annoy your followers. Even if they continue to follow you, they will become “blind” to your pins.

Quality over quantity definitely holds true here.

3. Begin the curation process. This is as simple as browsing categories within your industry, and pinning items that are of interest to you and your company. Even if these items are not your products, pinning them will increase traffic to your account.

4. Take advantage of cross promotion. Are you looking for the best way to jump start your Pinterest account? You can do this easily enough by sharing your new account with followers on your other social media channels.

Tip: you can also send out an email to clients, coworkers, and friends with a link to your account.

5. Remain consistent. The last thing you want to do is get others excited about your Pinterest account, just to give up on this form or marketing before you achieve success. You may not get the results you are looking for right away, but if you remain consistent you will begin to reach your goals soon enough.

If the time has come for you to introduce Pinterest marketing to your business, the five tips above will point you in the right direction.

Marketing your business on Pinterest is not nearly as challenging as it sounds. Once you get started, you will realize just how simple and effective it can be.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +LinkedInTwitter, and thecogoblog.com

How to Effectively Advertise on Facebook

June 5, 2014

Many people understand the benefits of updating their Facebook page on a regular basis, sharing information, tips, and ideas with others. But did you know you can take this one step further through the Facebook advertising platform? As complicated as it may sound, Facebook advertising is extremely simple once you know what you are doing. Here are five steps that will lead you towards an effective campaign:

1. Start small. As tempted as you may be to set a large budget, start small with $10 or $20 per day. This may not bring big results, but it will give you a better idea of how the system works and what to expect along the way. Note: you can scale up your campaign with each passing day, especially when you find an ad that generates results.

2. Set goals. Why are you advertising on Facebook? What are you hoping to accomplish? What are you going to do with the traffic once it arrives on your website? If you don’t set goals, you will find it a challenge to track the success of your campaign. 3

. Take advantage of the information available to you. For example, the Facebook ad guidelines page will help you better understand what you are and are not allowed to do. Along with information from Facebook, there are thousands of tutorials and online courses that will teach you how to effectively use this advertising platform.

4. Think outside the box. Many people believe that Facebook advertising is all about driving people to their website. While this is a good strategy, don’t overlook the benefits of pushing people towards your fan page. Doing so can lead to an increase in the number of “likes,” which will go a long way in improving your social media presence.

5. Experiment with different types of ads. Regardless of how much success you have with a particular ad, there is always room for improvement. Experiment with a variety of colors, images, and layouts, tracking the results of each one. Have you given any thought to advertising on Facebook? If so, you know that this could make a big difference when it comes to the future success of your business. Now that you know how to effectively advertise on Facebook, there is only one thing left to do: create an ad and see how it performs. This is a trial and error process, but if you stick with it you will be happy with the end result. – See more at: http://www.cogoblog.com/#sthash.bHUrzkrN.dpuf

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +LinkedInTwitter, and thecogoblog.com


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