Even with a robust social media marketing strategy that has churned out results in the past, there are steps you can take to achieve even greater success in the future. How does that sound to you? Rather than focus all your time and attention on what you are doing, take a moment to scout the competition. What do you see? What don’t you see? Soon enough, you will realize that you are not the only company in your space using social media. You will also realize that you can make tweaks here and there for the better.
Track your Competition
Often This is not to say you should spend more time watching your competition than working on your own social media marketing strategy. What it does mean is that you should know what they are doing, at all times, to ensure that you aren’t getting passed by in any way.
Compare and Contrast
What is your competition doing that you are not? Is there anything that you are doing better? When you compare and contrast your social media marketing strategy to that of the competition, it becomes easier to see what you should continue to do as well as what types of changes need to be made in the future.
Follow the Leader
There is nothing more important than bringing a unique viewpoint to your audience through social media. At the same time, if there is something that is working for your competition you should consider implementing a similar strategy. You don’t have to take their exact approach, but you should look into how you can get in on the action.
There is more to judging your competition’s social media marketing strategy than looking at their profiles on Twitter and Facebook. You should dig deeper. How many “retweets” and “likes” are they receiving? Is this more or less than your company? The more you dig the more stats you will find. And the more stats you find the easier it becomes to understand your competition’s strategy. From there, changes will come naturally. With the right social media marketing strategy driving your company, you should be able to better connect with your audience while generating new business. If you find yourself falling behind in this area or failing to produce the results you are hoping for, don’t overlook the benefits of keeping tabs on your competition. This may open your eyes to new opportunities.
Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com