Improve Twitter Sales with the Right Tools

December 15, 2014

300x300xtuit-300x300.jpg.pagespeed.ic.jQow44HuBUDo you have a strong Twitter presence? Are you hoping to use this social media service to increase sales and profits in the near future? If you answered yes to these questions, it is time to consider all your options.

There are a variety of tools you can implement to improve sales on Twitter, with these three doing wonders for many businesses throughout the world:

  1. TwtQpon. With this tool, you will soon be creating and sharing a variety of coupon types via Twitter. It doesn’t matter if you want to offer a discount online or a free product in a brick and mortar store, with TwtQpon this is a simple task.

With affordable pricing, starting at $19 per 100 coupons, you can get started with this service without breaking your marketing and advertising budget.

  1. SocialRank. The SocialRank tagline says it all:

“SocialRank is the easiest way to identify, organize, and manage your followers on Twitter.”

If you don’t know the first thing about your followers you will find it difficult to sell to them. With SocialRank, you can generate reports that provide information on the most engaged and valuable followers.

  1. Twibble. There is more to this tool than its cool name. With Twibble, you can send auto-tweets complete with graphics. Unlike other tools, this one stands out in the crowd for its ability to add a featured image. In short, tweets with images have a better chance of being retweeted and clicked on.

While the tools above can help you take your company’s Twitter sales to the next level, there are some basic things you must do if you want to realize a high level of success:

  • Use your Twitter account for more than selling. It is essential to also provide followers with information such as industry news and professional guidance. Too much selling will turn people off.
  • Stay consistent. If you use Twitter for a couple days and then turn your back on the service for a month or so, you cannot expect to gain much traction. Stay consistent, even if it means spending an hour or so a day to remain on the right track.

With the right tools powering your Twitter strategy you can increase sales and collect useful data. By experimenting with the three tools above, it won’t be long before you begin to realize the true selling power of this social media giant.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


Creating a Facebook Ad? Implement these Call to Action Tips

December 3, 2014

Facebook-iconAnybody with a little bit of time and a few dollars can create a Facebook ad and run a campaign. Not everybody has what it takes to create an ad that generates clicks and converts these people into buyers.

When creating a Facebook ad, regardless of your company size or industry, the call to action is one of the most important factors. If your ad is boring and unattractive, you can’t expect it to receive a high click through rate. On the other hand, if you implement a killer call to action, you may be surprised at how much traffic you drive.

Here are three call to action tips that can take your mediocre ad and turn it into something much more powerful:

  1. Use at least one “action” keyword. A Facebook page is full of content and images, so your ad has to stand out in the crowd. By using an action keyword, you are telling your audience that you have something special to offer. You are telling them to take action now if they want to take advantage.

Some of the best action keywords include: save, discount, book now, sign up today, order now, try, and subscribe.

You can build off of these, based on your particular industry and offering, to create an even more powerful message. For example, if you are pushing a weight loss product, you could use a phrase such as “lose weight today” or “lose weight faster.”

  1. Don’t beat around the bush. You only have so much time to grab the attention of your audience and convince them to click through.

Don’t make people read through your ad to find out what you want them to do. Instead, the call to action should be displayed in a prominent and powerful location. If your audience can identify the call to action at a glance, while also understanding what it means to them, you have reached your goal.

  1. Ask a question. This is one of the best ways to engage your audience. Not only does a question draw people in, but it can improve your click through rate as they will be interested in learning the answer.

Note: if asking a question, keep it short and sweet.

With these three call to action tips, you will find yourself taking a different approach when creating Facebook ads. Subsequently, you may also find your campaign generating better results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


How to Set Up your Marketing Plan for 2015

November 26, 2014

twitter-icon-150x150With the final month of the year upon us, small businesses (as well as larger organizations) the world over are reviewing the past and looking toward the future.

Once you have a solid idea of how your company performed through the first 11 months of the year, it is time to turn your attention to 2015. By making a few key changes now, you will be able to hit the ground running in January.

Here are three ways to review and alter your marketing plan for the new year:

Determine what did and did not work. Did you have success with social media and corporate blogging? Did you fall short in terms of direct mail? Your goal is to know exactly what worked in 2014 so you can adjust your approach in the new year.
The last thing you want to do is stick with a marketing plan that didn’t yield positive results. If you make this mistake, you could find yourself wasting more time and money in 2015.

Follow recent trends. What worked in the past may not necessarily work in the future. And what works in the future may have had no chance of working in the past.
For example, a growing number of companies are taking advantage of mobile marketing. This is a trend that can put your business on the path to bigger and better things.

Keep a beat on recent trends as well as what others in your industry are doing to achieve success. You never know when you will come across a change that can be easily implemented into your marketing strategy.

Give yourself more than one option. If you put all your eggs in one basket and things don’t work out as you had hoped, you will need to do a 180 in order to get back on track. Rather than take this risk, create a well balanced marketing plan that allows you to take off in a number of different directions on a moment’s notice.
With one month left in 2014, the new year will be here before you know what hit you. Once the holiday season comes and goes, it is back to business as usual. When you make the necessary changes to your marketing plan right now, you won’t have to waste time, energy, and resources on this when 2015 arrives. Instead, you can move forward full steam ahead without delay.

 

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


Twitter Marketing Mistakes to Avoid

November 20, 2014

300x145ximage3-300x145.jpg.pagespeed.ic.8GE31N84JJIt does not matter if you have been using Twitter as a marketing tool for many years or have yet to create an account, this can be a powerful part of your social strategy. While some companies have achieved great success with their Twitter marketing strategy, others continually come up short. If you want to make the most of your time on this social media service, here are three mistakes to avoid at all costs:

1. On again off again tweeting. If you have plans to use Twitter to garner new business, you should go “all in.” This doesn’t mean you have to tweet all day long, seven days a week. What it does mean is that you should make a solid effort to keep your account updated on a regular basis. When you stick with your strategy it will begin to pay off. Soon enough your number of followers will increase and your brand will begin to strengthen.

2. Promote your content, but don’t spam others. There is a big difference between promoting a tweet and crossing the line into the world of spam. Walk this line carefully, as you don’t want your followers to see you as nothing more than a spammer. If you earn this reputation you will face an uphill battle moving forward. Note: direct messages, when used appropriately, can be quite effective. At the same time, you should avoid this feature to spam others.

3. Neglecting to use hashtags. There are times when a hashtag is not necessary, but you should almost always be able to work at least one of these into your tweet. It may not happen often, but if a hashtag goes viral you could see a big response on your Twitter page and subsequent traffic to your website. These are the types of Twitter mistakes that can sink your marketing strategy before it ever has the chance to succeed. Fortunately, it is easy to avoid these mistakes if you make an effort to do things the right way. Ask yourself this question: are you happy with the results you have achieved on Twitter to this point?

If the answer is no and you have been putting a lot of time and effort into this part of your marketing plan, it is time for a change. You may soon realize that one or more of the mistakes above has been holding you down.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


3 Top Tips for Marketing to Millennials

November 20, 2014

300x300xtuit-300x300.jpg.pagespeed.ic.jQow44HuBUWhen it comes to marketing your company, product or service, there is nothing more important than knowing your audience.

A growing number of companies have come to realize the benefits of marketing to Millennials, which is the group of people born between 1980 and 2000.

While there is a lot that goes into developing a marketing strategy focused on Millennials, it can be the difference between success and failure. After all, this generation is the largest by number at roughly 79 million people.

If your Millennial marketing strategy needs some work, here are three tips to implement:

1. Rely heavily on social media. According to a recent survey by SDL, the best way to reach Millennials is via social media.

Even though this generation will continue to use search engines to identify information, from news to product reviews, social media is top dog when it comes to content discovery. This generation gets more information from Twitter, Facebook, and other social media services than search engines.

2. Go mobile. A strong mobile strategy gives you a greater chance of connecting with Millennials. Consider these two passages from the SDL study:

“Smartphones dominate and Millennials check them 43 times per day.”

“On average, 19 out of 20 Millennials own a smartphone.”

There may never come a day when everybody is using a smartphone or tablet as opposed to a computer, however, this is extremely common among this generation.

If you don’t have a mobile strategy, driven by a mobile friendly website, you are going to fall short of the competition.

3. User generated content is king. MarketingProfs noted a SocialChorus survey saying that 91 percent of Millennials “trust their friends for product recommendations.” This is a huge opportunity for companies to market to Millennials. Those who encourage customers to share reviews and information, especially on social media, can take advantage of the power of used generated content.

There is a big difference between marketing to Millennials and other generations, such as Baby Boomers. If you want to make the most of your Millennial marketing strategy, the three tips above should put you on the right path without delay.

When you rely on social media, focus on your mobile strategy, and harness the power of user generated content, you will soon find that your plan for marketing to Millennials is paying off. At that point, you can fine tune your approach to achieve even greater results.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


LinkedIn Ads: Supplement your Organic Strategy

November 13, 2014

LinkedIn-Logo-300x199You don’t have to spend a single cent to take advantage of the power of LinkedIn. You can use the biggest networking site in the world, free of cost, to connect with others as a means of boosting your business.

Once you have a solid organic strategy in place, it is time to consider another strategy: LinkedIn Ads.

With this feature of LinkedIn, you can get your company in front of a large number of people. Even better is the fact that there are two ways to control the cost of your campaigns:

  • Pay-per-click. In short, you can specify the maximum amount you are willing to pay for each click on your ad. Along with this, you will set a daily budget to ensure that you don’t overspend.
  • CPM. With this option, you set a cost for each 1,000 times your ad is served. This has nothing to do with how many clicks the ad receives. For those who care more about how many impressions their ad gets, as opposed to clicks, this is the way to go.

Can you Afford it?

LinkedIn has done an excellent job making its ad platform affordable for most companies. Here are a few things you need to know:

  • The minimum daily budget is $10
  • The minimum cost per click is $2
  • The minimum CPM is $2 per 1,000 impressions

With numbers like those, it is easy to see that you can get started with LinkedIn Ads without breaking the bank.

Why use LinkedIn Ads?

Before you get started, this is the one question you need to answer. Here are a few reasons to give LinkedIn Ads a try:

  • Ability to promote your company solely to business professionals
  • Low startup cost
  • CPC and CPM options, ensuring that you get the most bang for your buck
  • Well placed ads, improving the chance of it being seen and/or clicked on
  • Easy to use system, which is a big plus for those who are new to online advertising

If you have long used LinkedIn to connect with others and grow your business, it may be time to take your approach to the next level. You know how to win with an organic strategy, now it is time to do the same by purchasing ads.

Many companies have had great success with LinkedIn Ads, and a small experiment will give you a better idea of if you can join them in the near future.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com


How to Achieve Success with your Facebook Marketing Campaign

October 29, 2014

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Even with a robust social media marketing strategy that has churned out results in the past, there are steps you can take to achieve even greater success in the future. How does that sound to you? Rather than focus all your time and attention on what you are doing, take a moment to scout the competition. What do you see? What don’t you see? Soon enough, you will realize that you are not the only company in your space using social media. You will also realize that you can make tweaks here and there for the better.

Track your Competition

Often This is not to say you should spend more time watching your competition than working on your own social media marketing strategy. What it does mean is that you should  know what they are doing, at all times, to ensure that you aren’t getting passed by in any way.

Compare and Contrast

What is your competition doing that you are not? Is there anything that you are doing better? When you compare and contrast your social media marketing strategy to that of the competition, it becomes easier to see what you should continue to do as well as what types of changes need to be made in the future.

Follow the Leader

There is nothing more important than bringing a unique viewpoint to your audience through social media. At the same time, if there is something that is working for your competition you should consider implementing a similar strategy. You don’t have to take their exact approach, but you should look into how you can get in on the action.

Dig Deeper

There is more to judging your competition’s social media marketing strategy than looking at their profiles on Twitter and Facebook. You should dig deeper. How many “retweets” and “likes” are they receiving? Is this more or less than your company? The more you dig the more stats you will find. And the more stats you find the easier it becomes to understand your competition’s strategy. From there, changes will come naturally. With the right social media marketing strategy driving your company, you should be able to better connect with your audience while generating new business. If you find yourself falling behind in this area or failing to produce the results you are hoping for, don’t overlook the benefits of keeping tabs on your competition. This may open your eyes to new opportunities.

Peg McDermott is an award-winning marketing communications expert,Internet marketing specialist, and public speaker. Peg is the founder and president of COGO Interactive, an innovative Internet Marketing firm specializing in helping small to mid-sized businesses increase revenue and awareness by leveraging Social Media Marketing and Search Engine Optimization. She can be found on Google +, LinkedIn, Twitter, and thecogoblog.com

 


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